The Best Sales Training for Tool Makers

Milwaukee Tool is a leading power tool manufacturer in North America that delivers trade-specific solutions with a user-focused approach. Just like their product offerings, Milwaukee Tool’s training needs are always evolving which is why they chose a learning eco-system as forward-thinking as they are.

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The Challenge

Delivering engaging training to a mobile workforce.

New products are released frequently that employees need to be familiar with
Their sales team spends a lot of time driving to customers’ sites
Wanted a platform with many different kinds of content to keep learners interested and engaged
Looking for a partner who understands their business and industry

The Process

Introducing rich media and microlearning features.

Augmented Reality – easily adds live, interactive augmented reality content and track all of the engagement via XAPI.
Podcasts – takes advantage of the sales team’s commute time and returns engagement metrics via xAPI
Badges and Certificates – provide incentive and an easy way for learners to gauge their progress
Recommendation Engine – makes every learner’s MTA experience unique and tailored to their needs

“SparkLearn’s position as a thought leader with expertise in mobile platforms and content strategy provides us the opportunity to brainstorm, solve ideas, and collaborate with a partner invested in our success.”

— Britt Olson, Manager of Training, Talent Technology

The Results

An engaged and motivated Sales Team

Just-in-time content that learners can reference in the flow of work or as performance-support
Instructional designers are inspired to create with SparkLearn’s robust authoring system
Created a podcast studio to take advantage of the feature and produce quality content for their learners