With fantastic technology (phones, apps, fast internet, and great content) at their fingertips, users expect to accomplish a task in just one or two clicks.

You’re working in your content creation tool and you’re confronted with a dialog box like the one above. What do you do? The example is comically overstated but, design anti-patterns and poor usability are so prevalent in products, it’s not that far-fetched to consider it could be real.

The evolution of digital products is an interesting topic. Software iterates and grows, morphs and changes shape over its lifespan. How do they change and what necessitates the changes?